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WELL DIRECTED INNOVATION TO GIVE CUSTOMERS WHAT THEY REALLY WANT

Ensure you are all heading in the same direction, one that will truly excite customers

Effective Innovation: About

One person can drive a new idea forwards quickly.  But the best ideas are supported and developed through input from a variety of sources.  Does the customer actually want your solution, can you sell, deliver or make it, is it sustainable and can you make money at the end of the day.
The evolution and delivery of new innovative solutions is most likely to succeed with cooperation and determination.
Though my experiences I have learnt how to bring people together, moving forwards with excellent feedback loops and correcting errors or misdirection quickly.  Training people, delivering processes and building cultures to make sure that innovative solutions will be profitable and the business and customers will be ready for them.

Effective Innovation: Text
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