This is stakeholder management, believe it or not.

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Your development or innovation team are major stakeholders but all business stakeholders need to be aligned.

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Sending the message is an art, but so is being sure that the message has been received!  This is about culture and relationships.

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• Remind people that doing the job is not enough, they have to be seen to be doing the job

• Remind the team the they not only have to say what they have done, they have to demonstrate that it is what is required

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Free up the experts to deliver but ensure that transparency is part of the culture.

Staff must:

• Say what they are going to do

• Do it

• Immediately declare when they are not doing it

• Make it as measurable as possible

• Provide the proof

• Build trust, no news is good news